AMERICAN CONSUMERS REJECT GOVERNMENT INTERVENTION IN TECH: “LET US PICK INTERNET PLATFORM WINNERS AND LOSERS,” NEW NETCHOICE RESEARCH FINDS
Just 5% Say Regulators Should Focus Anti-Competitive Enforcement on Tech
Americans Prefer Interest-Based Ads Over Paying for Content By a 3-1 Margin
SEPTEMBER 12, 2018, Washington, DC – State and federal legislators on both sides of the aisle have called for more regulation of the technology industry. However, new research from NetChoice shows that Americans want a light regulatory touch for tech companies, believing that consumer spending and online surfing habits should be the ultimate means of ensuring competition and consumer choice.
According to a survey* of more than 1,200 U.S. consumers conducted by Zogby Analytics, only 5% said that regulators should focus anti-competitive enforcement on the tech industry. Only 10% think the government should prevent successful online businesses from acquiring other companies.
“There is a disconnect between American consumers and the anti-tech community,” said Steve DelBianco, president of NetChoice. “Americans prefer to make their own decisions rather than having a heavy-handed government determine what is ‘best’ for them.” Read more
From: Zogby Analytics
To: Interested Parties
Date: Sept 12, 2018
Subject: Americans supportive of ad-funded tech platforms; believe US regulatory focus should be elsewhere
From August 6-8, Zogby Analytics conducted an interactive survey of 1,222 adults focused on consumer attitudes toward Internet platforms and government attempts at regulation. The survey, commissioned by NetChoice, has a margin of error of +/- 2.8%.
Americans believe that Internet platforms enable small businesses to expand their reach and to better target consumers.
- Over half (58%) of consumers and nearly 3 in 4 (73%) of those aged 18-24 have discovered small businesses they had not previously known using social media.
- 77% say digital ads are valuable for small businesses and 70% say digital advertising platforms are valuable to the national economy
- 72% say that apps like Google and Facebook enable them to be in better touch with their community.
President Trump’s Heat on Tech Industry Not in Sync with Americans and His Base
New Polling Shows by a 7-to-1 margin Republicans believe online regulation would harm consumer freedom and choice on the internet
Washington, D.C., August 29, 2018 – President Trump’s attack on America’s most popular online search provider Google along with regulatory threats from White House Economic Advisor Larry Kudlow are not supported by most Americans, according to new research from NetChoice.
NetChoice found that by a 7-to-1 margin, Republicans agree, rather than disagree, with the idea that online regulation would harm consumer freedom and choice on the internet.
“When the Administration says they are “taking a look” at regulating Google Search results, they really mean that they plan on regulating political speech,” said Steve DelBianco, president of NetChoice.
“Forcing Google to demote critical news about President Trump blatantly conflicts with the first amendment and endangers all forms of online expression. Businesses must be allowed to do what is best for their users.
The basic tenets of capitalism need to hold true on the Internet. Consumers pick winners and losers, not bureaucrats.”
About the Polling
NetChoice commissioned research firm Zogby Analytics to conduct an interactive survey of more than 1,200 U.S. consumers from Aug. 6-8. The poll has a margin of error of +/- 2.8%. The entire survey will be publicly available in September.
Sen. Mark Warner (D-Va.) recently laid out his plan to “solve” modern day tech issues. But despite his good intentions, he has proposed policies that would break down our greatest economic engine – the tech industry.
The 20-page white paper call “Potential Policy Proposals for Regulation of Social Media and Technology Firms” represents noble ideas that would result in knee-capping American innovation, promoting increased market consolidation, and undermining privacy – all while leaving the problems the paper seeks to solve unaddressed.
NetChoice Response to FTC Request for Comments on The Identification and Measurement of Market Power and Entry Barriers, and The Evaluation of Collusive, Exclusionary, Or Predatory Conduct or Conduct That Violates the Consumer Protection Statutes Enforced by the FTC, In Markets Featuring “Platform” Businesses
Today, NetChoice filed responses to the Federal Trade Commission’s (FTC) request for comments for upcoming workshops. NetChoice responded on several topics, such as “The Consumer Welfare Implications Associated with The Use of Algorithmic Decision Tools, Artificial Intelligence, and Predictive Analytics” and “Evaluating the Competitive Effects of Corporate Acquisitions and Mergers”. The full list of responses are supplied at the bottom of this statement.
“Contrary to the claims of anti-tech advocates, self-regulation is working. Consumers today have access to a smorgasbord of products, services, and information thanks to the internet,” said Steve DelBianco, president of NetChoice. “There is no dearth of competition. The market has never been more competitive.” Read more