From: Zogby Analytics
To: Interested Parties
Date: Sept 12, 2018
Subject: Americans supportive of ad-funded tech platforms; believe US regulatory focus should be elsewhere
From August 6-8, Zogby Analytics conducted an interactive survey of 1,222 adults focused on consumer attitudes toward Internet platforms and government attempts at regulation. The survey, commissioned by NetChoice, has a margin of error of +/- 2.8%.
Americans believe that Internet platforms enable small businesses to expand their reach and to better target consumers.
- Over half (58%) of consumers and nearly 3 in 4 (73%) of those aged 18-24 have discovered small businesses they had not previously known using social media.
- 77% say digital ads are valuable for small businesses and 70% say digital advertising platforms are valuable to the national economy
- 72% say that apps like Google and Facebook enable them to be in better touch with their community.