Rubio’s bill “deserves serious consideration by a lot of people,” said Carl Szabo, the vice president of NetChoice, a tech trade group focused on promoting e-commerce. “It’s not fair for Americans to have to worry about disparate privacy rules,” added Szabo, saying that industry wants to avoid a patchwork of regulations.
Szabo stopped short of fully endorsing the Rubio measure, which the senator released Jan. 16 with no co-sponsors, saying he had unspecified concerns. Szabo’s group isn’t new to privacy issues, but it’s too early to say whether its support of the bill will be influential. In recent years, NetChoice has been more focused on e-commerce, including internet sales taxes.