Signing the letter were the app developer trade association ACT, BSA (formerly the Business Software Alliance), the Computer & Communications Industry Association, the Computing Technology Industry Association, the Entertainment Software Association, the Information Technology Industry Council (ITI), the Internet Association, the National Association of Manufacturers, NetChoice, Reform Government Surveillance, TechNet, and the U.S. Chamber of Commerce.
Large internet-based businesses, such as Amazon and Microsoft, as well as many online trade associations, including CompTIA, the Internet Association, and NetChoice, oppose the measure. Todd Maisch, president and CEO of the Illinois Chamber of Commerce also opposes the measure, saying it will hurt small businesses and Illinois’ growing tech industry the most.
The trade group NetChoice is joining advertisers in criticizing an online privacy bill introduced late last month by U.S. Rep. Marsha Blackburn.
“On its face, the BROWSER Act seems like pro-consumer privacy legislation. But it’s actually an awful deal for Americans who’ve come to depend on free online content and services,” NetChoice’s senior counsel Carl Szabo writes in an op-ed in The Hill. NetChoice’s members include Google, AOL, Yahoo and Facebook.
Szabo adds that the measure “would erase $340 billion in advertising revenue from American websites over the next five years.”
Online trade associations, including CompTIA, the Internet Association and NetChoice, also met with Hastings to voice opposition to the measure.
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Under that change, the state would be “educating instead of penalizing consumers,” Amy Stephens, principal in the public policy and regulation practice at Dentons in Denver, told Bloomberg BNA April 17. Stephens is a lobbyist representing NetChoice, a prime advocate of the bill to remove the reporting requirement.