Antitrust

07/13/2020

How May Google Fight an Antitrust Case? Look at This Little-Noticed Paper

Chris Marchese
Chris Marchese Counsel

And in June, NetChoice, a trade association that counts Google as one of its members, published a paper titled, “Is Google Search an Advertising Goliath? Think Again.”

It argued that Google was not acting like a monopoly because it allowed users of its ad tech products to use competitors’ services, too. It said that “in numerical terms, that means Google’s tools give publishers access to demand from over 700 advertising platforms and give advertisers access to supply on more than 80 publisher platforms.”

A footnote said the source of the claim was the paper written by Mr. Bitton and Mr. Lewis.

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