The company executives scheduled to appear are Adam Cohen, Google’s director of economic policy, Matt Perault, head of global policy development at Facebook, Amazon associate general counsel for competition Nate Sutton, and Kyle Andeer, vice president of corporate law at Apple.E-commerce trade association NetChoice, which includes Google and Facebook, will tell the committee a different story: The reach of tech platforms gives small businesses the opportunity to target large audiences of potential customers through digital advertising.
Not long ago, their only choice was expensive advertising in a local newspaper or television station, the group said.
“These platforms are helping small businesses the same way a large retailer operates as an anchor for a shopping center or mall,”
Carl Szabo, vice president of NetChoice, will say, according to his prepared remarks.
“The larger these platforms grow means the more customers small businesses can reach with better targeting and lower costs.”