“If Big Data is used in ways that are fraudulent and illegal the perpetrators should be punished to the fullest extent of the law.  We believe these laws already exist,” said Carl Szabo, policy counsel for NetChoice.  “It is disappointing that the White House final report is based only on anecdotal evidence and lacks fact-based analysis of potential harms and benefits.  We worry this could result in harmful legislation that could chill new innovations to e-commerce.”