American Action Forum - Comments On Developing The Administration's Approach To Consumer Privacy

An unwillingness to pay is a common finding and for good reason. Everyone would love to get something for nothing. Trade association NetChoice worked with Zogby Analytics to find that only 16 percent of people are willing to pay for online platform service. Strahilevitz and Kugler found that 65 percent of email users, even though they knew their email service scans emails to serve ads, wouldn’t pay for alternative.

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