From: Zogby Analytics
To: Interested Parties
Date: Sept 12, 2018
Subject: Americans supportive of ad-funded tech platforms; believe US regulatory focus should be elsewhere
From August 6-8, Zogby Analytics conducted an interactive survey of 1,222 adults focused on consumer attitudes toward Internet platforms and government attempts at regulation. The survey, commissioned by NetChoice, has a margin of error of +/- 2.8%.
Americans believe that Internet platforms enable small businesses to expand their reach and to better target consumers.
- Over half (58%) of consumers and nearly 3 in 4 (73%) of those aged 18-24 have discovered small businesses they had not previously known using social media.
- 77% say digital ads are valuable for small businesses and 70% say digital advertising platforms are valuable to the national economy
- 72% say that apps like Google and Facebook enable them to be in better touch with their community.
Our data shows that Americans see the growth of online platforms has had a positive impact on the economy. Online platforms have not only allowed businesses of every size to reach potential customers nationwide, but also to advertise to them intelligently based so that they can reach the sort of customers more likely to buy their products. For many businesses, this has enabled them to thrive rather than just survive.
Consumers have benefitted too. Greater competition, innovation, and a reduction in the information gap has all been enabled by online platforms. With their help, an ideal purchase is only a click away.
58% of Americans, and 73% of those between 18 and 24 years old, say online platforms helped them discover a small business they had not previously known.
Online platforms haven’t just benefited commerce, either. 72% of Americans said that online platforms have enabled them to be in better touch with their community.
Over three quarters of Americans (77%) believe that the ability to place digital ads on these platforms is valuable to small businesses. This benefit extends to the wider economy too, with 70% of Americans believing that digital advertising is valuable to the national economy.
Evidently, Americans value their access to online platforms and the advertising services they provide. Politicians should avoid passing regulations that risk undermining every the benefits of the internet at every layer of society – from how individuals interact with their local community, to the viability of small businesses, to the wider economy.
Online platforms have become a vibrant and important component of our economy and society.
The note shows that car rental companies receive a national yearly total of over $3 billion in tax breaks.
The note also provides data showing how much rental car companies received in sales tax exemptions in 2016.
Unlike car rental companies, people who use apps like Turo to lease out their cars do not enjoy these tax breaks
Ignoring this multi-billion dollar tax break, car rental companies claim that peer-to-peer car sharing platforms like Turo are the same as car rental companies. Big car rental companies are using “level playing field” rhetoric to justify calls for stiff regulations onto peer-to-peer car platforms designed to skew in favor of big rental.