“It’s a complicated question,” said Carl Szabo, policy counsel for NetChoice, an association of Web companies such as Facebook, Google and Yahoo. “My concern is that if we go down this road, we’re not going to give this technology the opportunity to flourish and provide some of the really cool innovations that I can’t even think of today.”
Szabo said he’s in favor of a code of conduct that would require companies using facial recognition to be transparent about their use of the technology with a notice or sign. That would allow consumers to “vote with their feet” if they feel uncomfortable, he said.
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