Twenty-five years ago, Seinfeld warned us of the dangers of double-dipping. However, double-dipping is not relegated only to hors d’oeuvres and sitcoms. In the real world, Ticketmaster has perfected the double dip, reaping billions of dollars by managing events and selling tickets on the primary market.
For years, Ticketmaster has dipped into the revenues of bands and other acts via its Live Nation Entertainment Group and then dipped into the discretionary income of consumers, charging fees per ticket sale on the primary market.
Now, the company has its sights set on a new challenge: the triple dip.