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Explainer: S.2992 Prohibits Google Search From Favoring Google Maps and Ratings in Search Results

When users of Google Search are looking for a business nearby, they expect search results to
include a Google map that shows locations, linked to business profiles that include customer
ratings and reviews, driving distance, photos, and operating hours

Under S.2992, Google may not preference its own Google map and Google’s customer ratings,
driving distance, and information provided by the business. Google Search would be forced to
integrate and share data with other map providers, like MapQuest, TomTom, Yandex, etc.

Moreover, Google may not arrange search results in ways that favor or feature businesses using Google Business Profile to manage their information, like operating hours, photos, and reviews.