“For America’s small and mid-size businesses, the bigger the platform the better for reaching larger audiences. Consider the local custom furniture store. Just 15 years ago businesses like this could barely afford to place an ad in a local newspaper, let alone on TV or radio. Thanks to large online platforms, for less than $10 a small business can reach thousands of potential customers and target them more accurately than ever,”he said.
“Large online platforms have given new growth opportunities to America’s small businesses via app stores on the Apple and Android platforms. Software distribution used to require significant outlays for advertising, marketing, and logistics. But app stores allow even small software developers to reach millions of customers at minimal investment.”