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NetChoice Questions the Validity of New Report from the UK Seeking to Curb Online Advertising

Washington, DC: Today, NetChoice questioned the competition watchdog Competition and Markets Authority’s (CMA) recommendation to tackle tech’s place in the UK’s online advertising market.

“CMA’s selective analysis is fruitless and provides no case for antitrust enforcement,” said Carl Szabo, Vice President and General Counsel at NetChoice. “At its core, this investigation is simply a flawed and self-contradictory means to the CMA’s desired end: more power for itself and kneecapping of American businesses.”

“Consider the CMA’s logic: Both Facebook and Google are, somehow, both monopolists in the same market. By that standard, there is no competition between Coke and Pepsi, Airbus and Boeing, and Visa and Mastercard. The proposed code of conduct would do the opposite of what it proposes and exclude major American players from the industry in the UK,” remarks Szabo.

NetChoice’s latest work on robust competition in digital advertising shows that American ad tech has helped consumers, reduced market prices, and offered high-quality products. Read more about how there is no substantive case for antitrust action against Google here.