So the fine is $5B: Does that change anything?

International Association of Privacy Professionals

“The fine is a joke, which is why Facebook’s trade associations such as NetChoice are lobbying for it,” Stoller said. “Who lobbies for their own fine unless it’s not actually a penalty? They want a good headline. So they want to make the number seem like a record fine. When it isn’t. The FTC wants you to compare it in absolute size, but that’s apples to oranges. If you compare it to Facebook’s revenue, it’s relatively small.” 

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