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Social networking sites under pressure

Advertising Age has a story explaining why not a single advertiser has pulled out of MySpace in the wake of last week’s announcement that 29.000 registered sex offenders had been found on the site. Because of their growing popularity with kids, marketers can’t afford not to advertise on social networking sites, whatever the controversy.

Meanwhile, the New York Times reports on new scrutiny faced by another social networking site, Facebook. Connecticut Attorney General Richard Blumenthal says his investigators are looking into “three or more” cases of convicted sex offenders who had registered on Facebook and have “also found inappropriate images and content” on the service. State officials have contacted Facebook and asked it to remove the profiles.