The Importance of Balancing Privacy with Innovation, Consumer Benefits, and Other Rights in the FTC’s Approach to Consumer Data Privacy

Mercatus Center

These preferences can vary dramatically, and most Americans do not find themselves trapped by the data-driven websites; they choose to participate because they find those services beneficial. According to Zogby polling data conducted for NetChoice, 42 percent prefer targeted ads based on data collection to nontargeted ads. Americans also find themselves willing and able to leave platforms they no longer find beneficial, with 43 percent of participants in the same survey saying they had left a social media platform at some point. While only a small percentage chose to leave because of changes in a privacy policy, consumers nonetheless make choices when it comes to data-driven services.

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