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These firms helped elect Democrats. Now they work for Big Tech.

With Democrats in power, it’s natural to scrutinize the firms that cater to them. But the relationships with Big Tech are ubiquitous on the right, too. Targeted Victory, the GOP answer to the Democrats’ early-2010s digital advantages, helped place op-eds on behalf of Meta that portrayed its rival TikTok in a negative light, according to a Washington Post report earlier this year. And NetChoice, the Big Tech lobbying association that works primarily to court conservatives and push back on tech-skeptical Republicans, has worked with the Trump-allied communications firm Nahigian Strategies. Zuckerberg’s election-infrastructure contributions even got a boost from Brian Baker, who has close ties to prominent Republican donors.