The day Google opened its online submission process to comply with the European “right to be forgotten” ruling, the company received 12,000 requests – one every seven seconds – from users demanding that information be pulled from search results.
The cost of ignoring those requests, or getting them “wrong” in the eyes of the EU courts? Google could face fines of a billion dollars per incident. In the European Union, the process of whitewashing history is underway.
With the ruling, the court is forcing Google to perform the impossible balancing act between the newly invented “right” be forgotten and the Internet’s unique power to preserve, contextualize, and disseminate information.