The proposal sailed through the state Assembly more than a year ago on a 64-1 vote, then ground to a halt in the Senate Judiciary Committee. It faces a crucial hearing in that committee next week, days before its deadline for moving bills to the full Senate.
The California Chamber of Commerce opposed the bill along with trade groups including the Consumer Technology Association, Internet Association, Internet Coalition, Netchoice and TechNet.
The bill requires such complete disclosure that it would provide “bad actors with roadmaps to get around our protections,” a coalition of the opponents told lawmakers. Its requirement of detailed quarterly reports to the state attorney general is “unworkable and unreasonable,” even with proposed amendments, the coalition said.