Close this menu

Explainer: S.2992 prohibits Amazon from offering its store brand Amazon Basics

When Amazon consumers search for products, they expect results that include Amazon’s own
brand Amazon Basics, so they can compare against name brands sold by Amazon and products
offered by marketplace sellers.

But under S.2992 Section 2, Amazon could not offer its Amazon Basics brand of products as seen
below since it would be considered unlawful conduct.

Amazon may not favor its Amazon Basics products with an Amazon’s Choice label, or by giving Basics more favorable placement than products from Amazon marketplace sellers.