It would be a mistake for Congress to prohibit targeted advertising online

The Internet has democratized access to information and delivered a dazzling array of free online services, like search, news, maps, and social media. But imagine a world where the next time you use a search engine, instead of seeing results, you see a requirement to enter a credit card. Or the next time you visit USA Today there is fewer content and even more ads on the screen.

In this alternate world, you are bombarded with pop-ups and interstitials, all of which are asking for consent in various ways: blanket consent for use of all “sensitive” information, consent for use of some sensitive information, consent for use of sensitive and non-sensitive information, and so on.

It’s hard to argue that this world would be an improvement for user experience, much less user privacy.

Nonetheless, this troubling future could become a reality if Congress passes the “BROWSER Act” – legislation that requires online websites and services to get affirmative consent from users before serving any ads based on their interests. The proposed legislation would create a nightmare “opt-in regime for interest-based ads.”

READ MORE at The Hill

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