MediaPost – Proposed Privacy Bill Would Wipe Out Billions In Ad Revenue, NetChoice Says

MediaPost – Proposed Privacy Bill Would Wipe Out Billions In Ad Revenue, NetChoice Says

The trade group NetChoice is joining advertisers in criticizing an online privacy bill introduced late last month by U.S. Rep. Marsha Blackburn.

“On its face, the BROWSER Act seems like pro-consumer privacy legislation. But it’s actually an awful deal for Americans who’ve come to depend on free online content and services,” NetChoice’s senior counsel Carl Szabo writes in an op-ed in The Hill. NetChoice’s members include Google, AOL, Yahoo and Facebook.
Szabo adds that the measure “would erase $340 billion in advertising revenue from American websites over the next five years.”

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