Retail Apocalypse or Retail Revolution?

Pointing to high-profile bankruptcies and empty store windows, some analysts say we are witnessing a “retail apocalypse.” But a deeper dive into the latest earnings reports and retail trends suggests we’re seeing something entirely different: a retail revolution.

The rise of e-commerce has upended the retail ecosystem, but the future is not e-commerce. Instead, traditional retailers and e-commerce firms are racing to meet evolving consumer expectations for seamless omnichannel retail experiences.

For many traditional retailers, 2017 was a big year for investment and experimentation, and the winners were those who merged physical and e-commerce platforms into a seamless consumer experience.

Read More at Morning Consult

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