Today, we expect every store we walk into to have both their own branded products. Costco has Kirkland. Safeway has O Organics. Even CVS has its own line of Band-Aids. And most consumers like having these generic brands as options because they’re cheaper, force prices down of name brands, and can even push companies to improve their quality.
Unfortunately, though, these generic brands are now on the antitrust chopping block. Congressman David Cicilline (D-RI) now wants to make it illegal for marketplaces to sell their own products.