The Do Not Track Act Would Harm the Digital Marketplace

Today, Sen. Hawley announced the introduction of the “Do Not Track Act.” The bill claims to give consumers the right to use online services without allowing those services to use interest-based advertising.

“This bill harms consumers and competition,” said Carl Szabo, Vice President and General Counsel at NetChoice. “By preventing the use of interest-based ads, this bill will result in more ads, more paywalls, and less content.”

“Sen. Hawley’s bill undermines small online businesses trying to compete with large incumbents by preventing them from making the most from their smaller user base. This bill most helps large businesses with trusted names while kneecapping future competitors.”

“Sen. Hawley’s bill doesn’t give users more rights over their data, it gives users the right to use online platforms without paying for them.”

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