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Do Not Track is back in the US Senate. And this time it means business. As in, fining businesses that stalk you online

NetChoice represents most of Big Tech in Washington DC – including Google, Facebook and Twitter – and said the proposed law would “harm consumers and competition.” “By preventing the use of interest-based ads, this bill will result in more ads, more paywalls, and less content,” the lobbying group said in a statement on Monday. “Senator Hawley’s bill undermines small online businesses trying to compete with large incumbents by preventing them from making the most from their smaller user base.” It concludes that the bill “doesn’t give users more rights over their data, it gives users the right to use online platforms without paying for them.”