NetChoice, a trade association that represents some of the biggest e-commerce companies in the United States, is laying out in a new report its playbook to fight the escalating efforts from lawmakers and regulators to break up Google.
In the paper, NetChoice argues that antitrust enforcement isn’t necessary in digital advertising, especially Amazon.com Inc.’s continued growth in the digital ads space could pose a substantial challenge to Google’s dominance.
Read more at Morning Consult