The California Privacy Protection Agency’s proposed regulations on automated decision-making technology overreach their authority, burden small businesses and risk stifling innovation. These rules introduce vague definitions and over-broad restrictions, potentially impacting everyday tools like spreadsheets while imposing costly compliance measures on over 52,000 businesses. Instead of protecting consumers, these regulations harm them by undermining effective advertising and driving businesses out of California.
Read NetChoice’s full comment to the CPPA from Zach Lilly: