When was the last time you read a privacy policy? I mean actually read it, not just clicked “I agree”?
The FTC has said time and time again that “consumers don’t read privacy policies.” They’ve been doing this for nearly a decade. In 2007, then-Federal Trade Commissioner Jon Leibowitz declared that “in many cases, consumers don’t notice, read, or understand the privacy policies.” Likewise, study after study has substantiated this fact.
Of course, it doesn’t take an FTC chairman, or a researcher to tell us this, we all know that we rarely, if ever, read the privacy policies we’re presented.